Enterprise AI, sold on proof instead of hype.
- Client
- Setoo
- Industry
- Artificial Intelligence
- Stage
- Enterprise
- Scope
- Strategy · Website · Product
Homepage — Setoo
Mandate
Setoo builds enterprise AI — development, MLOps, consulting — but ‘AI that works’ is what every vendor claims. Out of Pune, the team needed to prove substance over hype to sceptical enterprise buyers.
Results
- Weeks
- to roi, not quarters
- 2.8×
- qualified leads
- 24/7
- support, one promise
“They made our ROI the headline — which is exactly what buyers needed to see.”
The challenge
Setoo builds enterprise AI — development, MLOps, consulting — but ‘AI that works’ is what every vendor claims. Out of Pune, the team needed to prove substance over hype to sceptical enterprise buyers.
Strategy
Every AI vendor claims the same thing, so we made Setoo prove it. We anchored the entire proposition on one testable promise — measurable ROI in weeks, not quarters — and structured the story around use cases a technical buyer can recognise.
Website & Product
The site walks a sceptical buyer from problem to proof: clear use cases, honest capability, and the credibility signals — MLOps rigour, 24/7 support — that enterprise procurement checks for. Substance, deliberately over spectacle.
Outcome
Setoo now sells outcomes, not adjectives. Qualified leads rose 2.8× as buyers found proof where they expected hype.
Our role on the project
Our role on the project
- Strategy
- Website
- Product
